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Processed foods nutrition

The ingesting behavior of an organism is often described as what that organism eats. Dietitians are health and fitness professionals who focus on individual nutrition. These people are trained to offer dietary assistance and management. This dietary advice concerning the topic of processed and unprocessed meals is obtainable proper right here.

Consume Unprocessed Foods

Numerous research have proven that it’s miles optimum to eat a widespread kind of smooth and complete, unprocessed meals.

“The Secrets of Existing Extended”. This National Geographic Magazine guide from November, 2005 appears to be at why positive populations have excessive existence spans as compared to others. The manual discusses three cultures that have strangely long life spans and who undergo extremely range of in the sicknesses that kill men and women in most of your planet. Fundamentally, you may locate 3 factors they’ve present in those folks’s diets which can be contribute to their lengthy existence and terrific well being. The Sardinians, the Okinawans, in addition to the Adventists, eat decreased calorie diets that consist mostly of end result, greens, and complete grains.

For the advanced absorption inside your frame’s vitamins, and a greater balance of important nutrients, devour overall plant meals, which can also even sluggish the digestive processes. This very last outcomes in a long way higher cellular development administration, and also tons higher protection and mobile department. On top of that, it will cause a extra regulation of the appetite and of the frame’s blood sugar tiers. Its also much better to eat regularly scheduled meals in place of infrequent meals.

Processed Foods

Hunter-gatherers are what humans have developed being over the very last area of your million a few years. The weight loss plan of earlier human beings could range very rather relying on their web page and surroundings. For women and men in a great deal greater tropical areas, their eating regimen tended being based additional closely on plant food. The diet regime at more latitudes tended to encompass far extra animal items.

Agricultural growth started out approximately 10,000 years lower back. This gave humans grains which include wheat, rice, potatoes, corn, and staples as an example bread and pasta. The improvement of the farming lifestyle provided milk and dairy products, and greatly progressed the provision of meats and veggies.

Three Myths About Protein

Consistent protein intake is vital to healthy muscle increase. Serious bodybuilding and fitness lovers are therefore cautious about supplementing their normal food regimen with protein dietary supplements including protein fitness shakes and whey protein concentrates. But, many beginners are often wary approximately depending on such aides due to positive prevailing misconceptions approximately the effect of protein on the frame.

Common Misconceptions approximately Protein

The misunderstandings surrounding protein intake are enormous, both on-line in addition to within the mainstream media. Not unsurprisingly then, many are left with the affect that each one high-protein diets are dangerous. Some maximum common claims consist of the subsequent:

* Misconception 1: High-Protein Diets Are Bad for the Bones – A lot of health and way of life articles have claimed that excessive-protein diets and health supplements are bad for bone health. The reviews speak of calcium depletion resulting from such merchandise.

Research into the concern has in reality demonstrated the opposite with authoritative research displaying that rather than causing calcium deficiencies in customers, excessive-protein diets honestly boom bone health. In truth, a excessive intake of animal proteins has been related to lower occurrence of bone fractures amongst submit-menopausal girls.

* Misconception 2: High Protein Intake equals Risk of kidney Failure – opposite to media reviews there may be no authoritative clinical evidence linking high stages of body protein with incidence of renal failure.

* Misconception 3: High Protein Intake is Bad for the Heart – immoderate consumption of protein has additionally been related to coronary harm. The American Heart Association’s (AHA) Nutrition Committee warned about capability high protein stage associated cardiac health troubles in a 2001 assertion.

Further research have because proved that it isn’t always excessive protein intake by way of itself this is the trouble; rather, it’s miles the excessive calories and high fat that is determined in lots of regular protein-rich meals gadgets which include beef that is the reason of coronary coronary heart diseases. The health supplements including whey used by fitness fans contain no such factors and are therefore flawlessly safe to use.

As you can see, media scare methods as regards to protein diets have little foundation in truth. On the opposite, recent research indicates that excessive protein diets can also very well preserve the important thing to combating weight problems and diabetes. Certainly, taken in a managed, systematic manner, proteins can simplest enhance the body’s normal fitness degrees.

Though the average male bodybuilder calls for at the very least 1.Five grams of proteins in line with pound of bodyweight, there’s a full-size version in the quantity of protein required via every character. The two major elements to recollect whilst calculating an person’s most reliable protein intake levels are body size and the envisioned stage of overall hobby.

Acute Withdrawal Syndrome and Detox from Dangerous Substances

Acute Withdrawal Syndrome and Detox often look like the hardest matters someone tormented by dependancy or alcoholism will have to undergo. However, a super deal of this thought is because of inaccurate depictions of what drug or alcohol detox centers are virtually like. Few individuals who haven’t skilled it for themselves remember that sufferers receive medication and therapy for the duration of detox in a peaceful, secure surroundings that allows to sell quicker bodily and mental recovery. But at the same time as acute withdrawal syndrome and detox isn’t always as bad as what is showcased on tv and in movies, there are some materials that can really be risky to detox from. Therefore, detox must usually arise in a scientific treatment facility.

According to the National Institute on Alcohol Abuse and Alcoholism, 17.6 million human beings within the United States abuse alcohol or are complete-blown alcoholics. Because alcohol is one of the few materials that may be lethal to detox from, this is an specifically alarming discern. When an alcoholic unexpectedly stops ingesting, neurological pathways in the mind that had been previously inhibited become lively all of sudden, main to critical aspect results. These include Grand Mal seizures, uncontrollable urges to drink, Delirium Tremens, cardiac arrest and stroke. However, with right treatment in a expert detox middle these facet results may be minimized and managed.

Benzodiazepines are a set of sedatives that work by way of miserable the relevant apprehensive system. They are used to deal with panic attacks, anxiety disorders, submit annoying strain sickness and different situations. This sedative/hypnotic drug class includes Xanax, Lorazepam, Diazepam, Valium, and plenty of others. Dependence to pills which includes those develops very rapidly and detox may be deadly in a few instances. Dangerous Acute Withdrawal Syndrome signs include Delirium Tremens, hallucinations, seizures, cardiac arrest and pulmonary complications. These signs are wildly unpredictable from individual to person however are frequently associated with the severity of the dependancy.

Barbiturates aren’t often prescribed in the United States these days, but there are nonetheless lots on the black market and medical doctors do every now and then make them available to sufferers below sure situations. These capsules are risky because of their toxic-to-healing ratio and the propensity for sufferers to die from an overdose or whilst detoxing from the substance. In fact, forty years in the past barbiturate dependancy become a sizable problem in the US; so much in order that the federal government in reality pulled the drugs from American shelves. In an attempt to fill the void within the pharmaceutical marketplace this created, benzodiazepines were advanced, leading to an entirely new class of drugs to turn out to be addicted to.

Hookah Tobacco Favorite Flavors and Smells

In the sector there are extra than one hundred flavored tobacco productions for hookah. Hookah purchasers can mix each taste earlier than they will have their own favourite scent.

Most of Americans like apple tobacco taste. Also many human beings choose double apple blended with mint. Mint taste are favored by way of quite a few people who smoke due to the fact it could relax their thoughts and make the air fresh.

Hookah tobacco is turning into greater popular in our days due to the fact human beings pass faraway from conventional Marlboro cigarette smoking. Smoking cigarettes doesn’t keep the identical social reputation and appeal because it as soon as did. Smoking flavored tobacco thru a hookah pipe gives an opportunity for folks who want to smoke socially.

Tobacco smoked thru a hookah does not include many of the dangerous components that are commonplace in cigarettes, which include nicotine and tar. The smoke is likewise cooled by way of the water within the pipe, making the taste and texture of the smoke cooler and extra exceptional.

There are many different tobacco flavors to be had these days – the possibilities honestly are limitless, however a few flavors have come to be more popular than others. Fruit flavorings, consisting of apple, are a not unusual desire. The split is usually someplace among 25-30% tobacco or herb leaves mixed with 70-seventy five% flavoring components.

Other famous tobacco flavors consist of:

Strawberry Melon Watermelon Apple Mint Grape Peach

There additionally severa custom flavors that have been created in recent years. In fact, it has grow to be famous to have parties where humans bring their personal unique flavors to proportion amongst their friends. You can combine different flavors collectively and experiment with diverse mixes to come up with something new and unusual.

In order to smoke flavored hookah tobacco, you need to definitely use a hookah – you can’t smoke it via a cigarette. Because of the delivered elements, the flavored tobacco is too moist to be smoked through a conventional cigarette – the leaves can’t be lit without delay, so a hookah charcoal is used to light it.

Flavored hookah tobacco is less infected with harmful ingredients than cigarettes. Part of the motive for the rising recognition of flavored tobacco is the depth of anti-smoking campaigns in the USA and different Western countries.

Remember that Hookah is the coolest manner to make your myth working. There greater then 100 hookah tobacco production so gourmets in flavors can pick out whatever they need. Make experiments, due to the fact no person is aware of what better smells.

Super Foods for Building Healthy Bodies

Super Foods for Building Healthy Bodies

Okay so that you need a healthier frame and recognize which you are speculated to eat sufficient culmination and veggies each day. You
can also even realize that constructing healthy our bodies calls for no less than five servings of each an afternoon. You will also be very a great deal aware that you are not getting sufficient. You hold that means to but, you never genuinely seem to get to a place where you’re ingesting sufficient sort of end result and vegetables. If you’re eating them at all they frequently come from the frozen food phase or a can. If they do come from the produce department how lengthy had been they sitting there before they then sit down for your crisper for any other few days? Then once cooked (greater frequently than now not, over-cooked), then ate up. Well you have to surprise, were there any nutrients left in any respect – there is a good threat no longer too many.
So what are you able to do to help you get on track to a better healthier you? What foods can you eat that will help you achieve or maintain a more healthy food regimen? Not only a wholesome weight-reduction plan but one this is complete of those tremendous foods that everybody is speakme about; the first-rate meals that contain the ones antioxidants and phytonutrients so much within the new these days. Of route you will be asking your self why antioxidants and phytonutrients are critical in the first vicinity.

What are phytonutrients?

Well – permit’s inform you what they are: “phyto” approach plant so phytonutrients method coming from plants; the greater shade the better. Therefore, end result and vegetables which have lots of shade have greater phytonutrients. We have usually known that consuming more fruits and greens is essential to turn out to be a more healthy man or woman. It was assumed that changed into because they had been wealthy in nutrients and minerals however, this is most effective part of the story. It seems that there are loads maybe even lots of different substances that are vital for us in these culmination and greens important for building healthy our bodies.

Many of the phytonutrients located in flowers assist the plant combat in opposition to disease. Well, they also do comparable things for our bodies that they do for the flowers. They help guard our bodies from the surroundings which in flip prevents diseases. They repair harm on the cellular level which allows to construct our immune systems. They act as antioxidants for us.

So What Is An Antioxidant Anyway?

Our cells preserve our our bodies going using chemical reactions. Some of the reactions that occur with oxygen motive unstable byproducts which might be referred to as unfastened radicals. When this occurs in extra and when interacting with other molecules inside the cellular, the cell and the DNA can motive harm. What the antioxidants do is counteract those unfastened radicals and then shield the cells from damage. So when we devour ingredients excessive in antioxidants we can assist our our bodies prevent illnesses which include most cancers (which is thought to show up partially from broken cellular DNA). Antioxidants are also a chief participant in stopping coronary heart disorder.

What is usually a raw food nutrition

A raw ingredients weight loss plan is one which promotes the intake of uncooked meals gadgets. Raw food, which include culmination, veggies, meats, nuts, seeds and herbs, are meals objects eaten in their organic, unprocessed, uncooked point out. If an individual’s raw nutrients consumption includes 75% to 100% of their widespread entire nutrients consumption, then he or she is normally deemed to be practicing a natural food weight-reduction plan. Proponents agree with a eating behavior of refreshing and raw meals consequences in extra fitness and fitness blessings while as compared in your weight loss plan largely along with cooked and or processed food gadgets.

Proponents recommend a natural foods healthy eating plan with the following primary reasons:

o Uncooked meals include a extra degree of vitamins in comparison to cooked food objects. Fruits and vegetables incorporate their highest degree of nutrients simply right after they are virtually harvested. Nutrient discount starts offevolved after harvest, continues through delivery and garage and might significantly accelerate depending to the cooking approach employed.

O Uncooked food, like fruits and veggies, are higher in antioxidants which permit stop certain cancers.

O Cooking exclusive meals items can end bring about vitamin and mineral losses of as tons as 70% to eighty%. In common, slightly more exposure meals stuff has to light, warmness and oxygen (cutting foods exposes them to nutrient loss); the more serious away from meals stuff is from a dietary point of view. Boiling food normally results in probable the most nutrient reduction.

O Uncooked items encompass multiplied amounts of enzymes. Enzymes are in large part proteins, complicated chains of amino acids, which catalyze or enhance the tempo of chemical reactions for example human beings involved in metabolism and digestion. The uncooked neighborhood commonly believes that enzymes are destroyed at temperatures over 116 stages Fahrenheit, or 47 degrees Celsius, and that eating natural goods discharge useful enzymes inside the mouth and belly prior to digestion.

O For each the Nationwide Cancer Institute, scientific research have confirmed that cooking meat, specifically grilling meat, can generate unfavourable chemical poisons, which include heterocyclic amines (or HCAs), which may be no longer present in uncooked meat. These chemical compounds, consisting of HCAs, may additionally boost the threat of creating cancer. Particularly, research have validated that HCAs improve threefold when cooking temperatures are above four hundred ranges Fahrenheit or 204 ranges Celsius, temperatures typically related to barbecuing, grilling and frying.

the Health Care Sector Recession Proof

As per my belief, in times of economic instability, even the footing of the medical industry becomes rickety along with other sectors but that does not coax me to deem Health sector vulnerable to recession. By putting forth the reference of statistical data, I would like to highlight the fact that the pharmaceutical division of our country saw an estimated 24 percent growth when it came to hiring professionals in the medical sector. And seeing this trend, our country can only expect this percentage to rise in the near future. As a matter of fact, I strongly consider the pharmaceutical sector of our country as an active recruiter now and even in the near future.

EXPANSION OF MAJOR PHARMACEUTICAL FIRMS

Let us throw light on the fact that some of the heavyweight medical firms of our country have immensely opened their wings and have expanded their operations to other parts of the world. These very firms have affirmed their presence in the medical sector with the help of plethora of acquisitions as well as mergers which in turn, has resulted in the opening of surfeit of jobs in the health industry. One of the primary factors which play an instrumental part in the progress of major pharmaceutical firms is the growth rate as well as the strategies for expansion across other nations. The growth rate of major healthcare firms has always been robust in our nation and these firms have always been coming up with lucrative expansion plans. This in turn has made the health industry of India, a billion dollar enterprise.

Let us throw light on the growth in the export market. Over a period of 5 years, statistics tell us that the export of medical products of multi-national pharmaceutical organizations based in India has increased from a staggering USD 6.23 billion to USD 8.7 billion. Thus, this clearly shows a 21 percent increase in the annual rate of growth for the industry. So if we have seen an impressive increase in the revenue generated from exports, then it is quite evident that more jobs have opened up in the health sector.

The pharmaceutical industry of our country has grown by leaps and bounds over the past decade which drives us to believe that our country’s health sector will be included in the top 10 global markets tentatively by the year 2020. Healthcare is a sector that can never degrade owing to the rising medical demands of our population. The capital profits generated by healthcare heavyweights such as Ranbaxy is immense which is why, the healthcare sector as per my belief is quite invulnerable to recession.

HEALTH INDUSTRY ON THE RADAR OF MULTINATIONAL COMPANIES

Over the past decade, we have witnessed our country growing under the strong influence and tutelage of globalization. India certainly happens to be one of the most revered global markets in the present day and age which is something that has stolen the attention of well-known Multinational Corporations. The revenue of healthcare corporations has increased at a skyrocketing rate over the past decade after numerous mergers and international acquisitions by major Indian pharmaceutical firms. As a result of multiple mergers and acquisitions, the pharmaceutical sector of our nation has grown leaps and bounds henceforth, giving rise to ample jobs in the medicare sector.

IMPACT OF INDIAN HEALTHCARE FIRMS ON AFRICAN NATIONS

Not only has our country been a disciple of globalization, but the healthcare industry of our country has taken the form of Godfather for few of the African nations as well. It is a well known fact that the continent of Africa has been plagued with more diseases than any other continent in the whole world. This is one of the primary reasons why Africa at present is a hotspot for major healthcare firms who have expanded their wings deep within the continent. Surfeit of domestic Healthcare companies from India have made their way to Africa over the past few decades which has assisted in their growth and added more revenue.

HEALTH TRACK RECORD OF OUR NATION

Our nation has had its own share of healthcare calamities but owing to the introduction of modern medical treatments and amenities, the situation has been tackled and brought down to a great extent. Healthcare has found its way to inaccessible topographical locations of our country and people residing in these locations have witnessed hospitals being constructed first-hand. This has not only brought healthcare facilities to rural and inaccessible nations but has also created plethora of jobs for people residing in those territories.

Healthcare plays the most imperative role in shaping the economy of a nation. Furthermore, it is one sector of the economy which remains unhindered even if the economy falls as healthcare demands have always been steady or have increased at a steady pace.

If statistical data is to be relied upon, then we will know that major cities such as Mumbai, Hyderabad, Bangalore, New Delhi and Vishakhapatnam have shown a relatively higher rate of Human Resource (HR) demands over the course of one year. Major hospitals have emerged in these cities giving rise to multiple prospects of employment in the health sector.

OPENINGS IN PHARMACEUTICAL PRODUCTION INDUSTRY

At present, the prospects of employment for mid-level professionals as well as junior professionals is immense in the field of healthcare owing to the fact that the pharmaceutical magnates of our country are strongly and robustly oriented towards increasing the manufacturing rate of pharmaceutical products that can be exported to different parts of the country as well as to other nations across the world. There used to be a time when healthcare was not viewed from the aspect of business but over the course of a few decades, many major healthcare firms have developed a wider understanding and have been seeking inspiration and brainwave from other multinational healthcare firms which have expanded their operations across various continents.

ASPECTS OF MANUFACTURING PROCESSES OF HEALTHCARE COMPANIES

Let us consider various aspects of the manufacturing processes that every healthcare enterprise employs.

1. Product Development: – (htt1) The survival as well as growth of any healthcare firm chiefly lies in its ability to produce products that can be widely accepted by the population. Not only should the product be effective enough to be accepted but it must also carry a justifiable price tag. An exorbitant price tag will have relatively less takers than a reasonable one. Every pharmaceutical company must come up with a well defined process oriented towards giving shape to new product ideas. This does not end the story as the product needs to be channelized into the market in such a way so as to generate money-spinning revenue for the company so that it can increase its production. The aspect of innovation in technology has always been high in the field of healthcare which is one of the reasons why money always keeps flowing through health sector.

2. Inventory Management: – (htt2) Owing to the booming revenue of medical institutions, there are no compromises when it comes to inventory management. Furthermore, in order to manage and safeguard inventories, we need professionals who can handle these equipments. This is where the door opens to a new niche of employment. A hospital can provide employment in the most diverse niches than any other sector which is one of the primary reasons why the profit rate of healthcare is always booming.

3. Sales & Marketing functions: – (Wolper, 2004) The sales and marketing divisions of major healthcare firms are the dark horses that have played a vital role in instigating a strong presence of the firm on a global platform which in turn has made the healthcare sector immune to any form of recession. The expansion of marketing function in the healthcare industry is possible only when the whole structure of economics in the pharmaceutical sector of a company is rigid and strong. Henceforth, primarily due to the fact that sales and marketing of pharmaceutical products goes a long way in ascertaining a profitable track record for healthcare firms, there are least prospects of any downfall in the healthcare sector.

In the present day and age, the health care sector is highly seeking the assistance of senior-level professionals apart from juniors and mid-level workforce. Pharmaceutical scientists, clinical research specialists as well as radiologists are nowadays in high demand owing to the fact that they are actively involved in giving shape to new form of drugs that can bring about a groundbreaking change in the whole dimension of health care in the country. Multinational companies are heavily investing in the health care sector especially in the field of collaborative research so that more and better drugs can be discovered for the betterment of the population.

Health Supplements vs Pharmaceuticals

Medicine-whether in the form of health supplements or pharmaceuticals-is big business indeed. With profit margins that are nearly four times the average of any other business, the pharmaceutical industry enjoys a top position being amongst the most profitable businesses in the world.

The nutraceutical industry is not far behind offering stiff competition to pharmaceutical counterparts. Research is booming and science-based studies have given successful impetus to the plant-based health supplement industry. Some of the more popular botanicals like as Echinacea, gingko biloba, ginseng, garlic, and St. John’s Wort are seeing sales that put them in the same league with many prescription drugs. In fact, so popular is the health supplement industry that pharmaceutical giants like Bayer, American Home Products, Johnson and Johnson and Boeheringer-Ingelheim have all begun to sell supplements!

What is the Difference?

There is not much of a difference between nutraceuticals and pharmaceuticals except for the way in which they are regulated in the United States although both are regulated by the U.S. Food and Drugs Administration. Major differences include:

* Pharmaceuticals that are derived from plant proteins for vaccines and medical treatments are not the same as nutraceuticals. The major difference is that pharmaceuticals are designed specifically for medical use under a physician’s supervision, and are subject to Food And Drugs Administration approval.
Health supplements do not need medical supervision, nor Food And Drugs Administration approval.
* Pharmaceuticals need prescription from a certified doctor for purchase. The choice of a health supplements is up to the individual. Health supplements are sold without restrictions at health food stores, grocery stores, drug stores, national discount chains, mail-order and Internet.
* There are no strict regulating laws governing health supplements. Just about anyone can put together a health supplement, notify the Food And Drugs Administration , and put it in the market. In stark contrast, it takes anywhere between 8-12 years for a new drug to be approved by the Food And Drugs Administration . Pharmaceuticals undergo intense regulatory reviews by the Food And Drugs Administration .
* Because of stricter regulations, pharmaceuticals have greater evidence of efficacy and safety. Whereas health supplements are based on tradition with insufficient evidence of safety and efficacy. However, this is changing as new research builds up to support the health benefits of some of the accepted nutrients. Eg omega 3 fatty acids.
* Pharmaceuticals are patented. Herbs and health supplements are not patented and therefore the profits are limited with stiff competition from all kinds of health supplement manufacturers.
* Pharmaceuticals spend millions of dollars for research and paperwork for a new therapeutic claim of an established drug all to satisfy Food And Drugs Administration requirements. Food And Drugs Administration requirements for health supplements are not at all stringent apart from barring them from making any false health claims about their product and adding a disclaimer: “This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.”
* Pharmaceuticals come with various side effects. Known side effects are required to be disclosed on the label. While health supplements do not require a listing of side effects, there tends to be fewer cases of side effects associated with the use of health supplements.

Complaining about the high cost of traditional medicine and side effects, many people are turning to alternative medicine in the form of health supplements. A report by the Hartman Group, a leading market research firm called, “The Wellness Trends in 2002” found that Americans are beginning to place the family and good health above the daily routines of life. Among those interviewed many expressed frustration with U.S. healthcare system and wanted more control over their own health. The report said, “Dietary supplements … (allow) them a way of self-managing their own health … giving them a sense of empowerment,” the report states. This is an advantage over pharmaceuticals.According to the Nutrition Business Journal fast growth in the nutraceutical market is seen in weight-loss products.

The demand for such products is growing as you consider the more than 120 million overweight Americans and 17 million diabetics who are looking for supplements that increase metabolism, suppress or satiate appetite, and control blood sugar. Such sectors in the health supplement industry have gained footage over pharmaceuticals.In America, 60% of the consumers take some kind of food supplement and 30 to 40% take herbal supplements. Health supplements are gaining such credibility that many physicians are recommending them to their patients before prescribing riskier pharmaceuticals. Of the health supplement users 95% are satisfied with supplements.In the meanwhile, research is still booming in both industries! Health supplement manufacturers continue to unveil groundbreaking products as new evidence supporting the health benefits of nutraceuticals emerges.

Pharmaceutical Advertising in the Health Care

Pharmaceutical advertising is the dynamic process by which a market for pharmaceutical care is actualized. It includes all the activities and processes executed by groups, agencies, and organizations to fill a gap (in this case, a market) in the pharmaceutical care. Marketing, on the other hand, is the process of planning and carrying out the creation, pricing, promotion, and distribution of ideas, good, and services that satisfy the needs of individuals and organizations.

Pharmaceutical advertising has played a fundamental role in the delivery of health care since its outset. And to fully understand its impact, one has to consider the various roles it plays in the health care continuum.

As research and development focus on chemical compounds and its direct effect in the human body, pharmaceutical advertising becomes the channel at which these crucial information is delivered to prescribers. Marketing provides physicians an informed choice of carefully characterized agents, specific to the needs of individual patients.

Pharmaceutical advertising allows research concepts to be transformed into usable tools. The data gathered in these researches are communicated and made readily available to the health care system via marketing.

Certainly, one objective of promotion is to increase sales. But the marketing communications activities of the industry are primarily informational and serve to educate the medical profession regarding how, when, and when not to use a medicine. These are among the most important activities of the pharmaceutical industry. At its core, this research-intensive, high technology industry is also an information service industry.

Marketing also plays an essential role in pharmaceutical innovation. Without a concrete channel where information about new drugs can be delivered, there will be no innovation in the health care delivery. Prescribers are unlikely to be aware of a new product unless companies make a systematic effort to communicate its availability.

In an advertising perspective, pharmaceutical advertising gives physicians other alternatives when prescribing. Advertising is a cost-effective mechanism for creating awareness about new products, approved new uses for existing products, new formulations, and new adverse effects.5 Although advertising medical products have rational limitations, as required by organizations such as the FDA, advertising does play a major role in supporting the flow of medical information in noncommercial channels.

The very nature of drugs is to alter the health of the consumers and thus the drug industry, including the pharmaceutical advertising industry, plays a prominent role in changing and sustaining the society. And with the presence of constant technological innovations, such as social media, pharmaceutical advertising will continue to play these important roles in the evolution and development of the health care continuum.

Comparative Effectiveness and Health Care Reform

As the debate rages in the United States over health care reform, some are seeing good signs for the public sector, but bad signs for the pharmaceutical industry. Despite Republican-backed legislation that prohibits any use of comparative effectiveness, which means that the government can’t use research to dictate care, they are receiving major pushback from the pharmaceutical industry.

Comparative effectiveness is a hot bedded issue because it challenges the power of the government over the power of the public sector. The big pharmaceutical companies have been attacking this for years, as they fear head-to-head studies would favor the lower-cost treatments over typical, more expensive branded medicine. While the government, on the other hand, simply sees this as just another way of cutting cost. The large pharmaceutical companies don’t want these research mandates being the final decider in treatment guidelines and insurance coverage, while the government sees this as unnecessary and wasteful spending, as well as being bad for the common citizen. And the debate rages on.

However, the Senate is currently working on a compromise to resolve this issue, but will it be enough? The Senate is currently working on many comparative effectiveness provisions in its new version of the health care bill, which contains some interesting elements. The Democrats in the Senate supports either non-affiliated pharmaceutical consultancy firms, or non-profits, to conduct all the research, instead of a government appointed agency. The bill would also negate any medical practice guidelines or insurance coverage recommendations as being the final say in recommending treatments, as the pharmaceutical companies fear.

However, the Agency for Healthcare Research and Quality, as well as the National Institute of Health beg to differ. They see comparative effectiveness as an optimum way for not only doctors, but also patients, to have the ability to pick the most effective care, as well as control health care costs. They are stating that without the proper research into these new expensive treatments, there will be no way to cut costs on these expensive treatments down the line, thus making them unaffordable for those who need them most. But the large pharmaceutical companies disagree and say that any cost comparisons would only lead to further denial of care, not the dissipation of it.

As the debate rages on, speculations on who’s really looking out for the American people are starting to surface. With the Democrats promising change in the last election, a lot of Americans are just seeing politics as usual. A lot of people in the Democratic Party are seeing conservative Democrats, called “Blue Dog” Democrats, as being the major stumbling block to this compromise taking place. It has also been reported that “Blue Dog” Democrats have received much more funding from the pharmaceutical industry in recent years, and are in the tank for the pharmaceutical industry. Pharmaceutical consulting firms believe only time will tell how this story unfolds, but as cooler weather approaches, there is no doubt that this debate about health care will only heat up, rather than cool off.

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